Premier League Reveals Luxurious New Stand: Full Capacity, £15k Season Tickets, Breathtaking Views, and an On-Site Swimming Pool!

May 15, 2025 economy24

The Premier League’s most luxurious stand has officially opened, showcasing exceptional amenities.

Last weekend, Fulham launched the £100 million Riverside Stand hospitality area.

Fulham FC hospitality stand shining at night, mirrored in the water. — The beautiful new stand is located by the River ThamesCredit: Supplied

Fulham's Riverside Stand at Craven Cottage during daytime. — Fulham’s new Riverside Stand has now officially openedCredit: AFP

Conceptual design of a rooftop bar with panoramic city vistas. — The balcony offers stunning views of LondonCredit: Fulham

Conceptual design of a rooftop infinity pool and lounge at Craven Cottage stadium. — An infinity pool with a view of the River ThamesCredit: Fulham

Concept illustration of a high-end lounge with river views. — The new stand offers Michelin-star dining optionsCredit: Fulham FC

This extensive project took six years to complete, granting fans an unparalleled match-day experience.

Patrons of this stand will savor Michelin-star meals, access to the ‘Sky Deck’ rooftop spanning three levels, and enjoy an infinity pool.

Visitors can also relish breathtaking views of the River Thames and the London skyline.

Nevertheless, these luxuries come with a hefty price tag.

Premium season tickets are set at an astonishing £15,000, while individual tickets in the lower tiers exceed £100 for adults.

Additionally, non-corporate season tickets can reach up to £3,000.

Owner and chairman Shahid Khan remarked on Fulham’s official website: “The Riverside development will be an unparalleled destination, a true game-changer for Fulham Football Club, our community, and all of London.”

Chief executive Alistair Mackintosh told BBC Sport: “Although Fulham has always enjoyed an exceptional location, it has lacked refined hospitality until this point.

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“This initiative has been a long-awaited endeavor. We aimed to create the finest stand in the world.

“From the beginning, this was my vision, but we faced obstacles due to Covid and the challenge of securing a lease on the River Thames.”

I explored the most exclusive stand in the Premier League, and it’s truly one of a kind.

“Upon joining 17 years ago, I consulted with the Fulham Supporters’ Trust, which raised two key issues: sustainability and maintaining our presence at Craven Cottage.

“They had previously relocated, and it was not ideal. Owner Shahid Khan embraced the vision and built upon it.”

The new stand highlights the River Thames as a central element.

Supporters can take in impressive views from a private balcony and the new infinity pool.